Advertisers pay each time a user clicks on one of their ads. Pay-per-click (PPC) advertising – PPC is a marketing strategy that involves online ads.Native advertising – Also called advertorials, native advertising is a type of online advertisement that resembles the editorial content of the website or publication they’re promoting.Content marketing – The creation and publication of useful content designed to attract, educate, and maintain your target audience.Online marketing can be categorized in 6 main disciplines: The good news is that though these areas are separate marketing categories, they can all work together to achieve your goals and grow your business. The world of online marketing has grown, and today there’s clearly more than one way to market your website on the internet.
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